2022 Best Tech Startups in Newark (New Jersey)

Powered by CrunchbaseThe Tech Tribune staff has compiled the very best tech startups in Newark, New Jersey. In doing our research, we considered several factors including but not limited to:

  1. Revenue potential
  2. Leadership team
  3. Brand/product traction
  4. Competitive landscape

Additionally, all companies must be independent (unacquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

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1. Duality Technologies

Duality Technologies

Founded: 2016

Also honored in:

“Duality’s breakthrough innovative technologies empower Secure Digital Collaboration. With Duality’s technology, enterprises can securely collaborate applying advanced analyses and Artificial Intelligence to data while it is encrypted, generating insights without ever exposing the raw data. Collaboration on data is essential for the success of Digital Transformation in many market sectors, yet barriers such as privacy, IP protection and regulatory hurdles challenge the pace of progress. Duality was founded by world-renowned cryptographers and data science executives with the mission to enable organizations to utilize advanced analysis capabilities while protecting data privacy and digital IP.”

2. BENQI Finance

BENQI Finance

Founded: 2021

“BENQI is a non-custodial liquidity market protocol, built on Avalanche. The protocol enables users to effortlessly lend, borrow, and earn interest with their digital assets. Depositors providing liquidity to the protocol may earn passive income, while borrowers are able to borrow in an over-collateralized manner.”

3. POM – The Peace of Mind Company

POM – The Peace of Mind Company

Founded: 2014

Also honored in: 2021 Best Tech Startups in Newark (New Jersey)

“The POM system provides personal safety for individuals and the workforce. Speak to dispatch immediately by tapping the button 3 times, no phone required. Hold the button for 5 seconds for a fake call that can get you out of an awkward moment.”

4. AtomicJar


Founded: 2021

“Founded by creators of Testcontainers, AtomicJar, Inc. is on a mission to build tools that developers love, and change automated testing for the better.”

5. Audience Town

Audience Town

Founded: 2018

“Audience Town is the only advertising technology platform custom built for real estate and home marketers looking to drive qualified leads and business outcomes. Real estate companies, home brands, CRM, and marketing agencies work with Audience Town to find their most valuable consumers and activate them across digital marketing channels.”

6. SoloSegment


Founded: 2015

“SoloSegment helps speed up website buyer’s journeys to improve conversions. We use AI and behavior-based personalization to match your visitors with the content they need, at the time they need it.

Understanding customer intent is a powerful marketing tool. The right intent data will allow you to effectively connect potential customers to the content that is going to help them achieve their goal. So where do you find intent data? It exists in the systems you use today.

Behavior based personalization is a strategy to offer content recommendation that considers your customer’s intent. If you know where to look and you have the ability to mobilize that data you can use it to progress journeys, convert more business and win more often.”

7. Frogshop


Founded: 2017

Also honored in:

“FROGSHOP is a cloud-based e-commerce solution designed to help fitness centers launch & manage online marketplaces enhancing the overall customer experience. Key features include drop-shipping, systems integration, inventory tracking, reporting, mobile access, and marketing management.

Teams using FROGSHOP can promote digital campaigns across multiple platforms, improving visibility and client engagement. The centralized platform allows gym enterprises to generate reports and facilitate online shopping experiences in order to boost sales performance. Additionally, it lets gym owners connect directly with drop-shipping suppliers, ensuring access to some of the best fitness suppliers in the U.S.”