The core of a business is the pure creativity that converts to the flagship product backed by intensive tech innovation, laying the startup’s foundation. Startups itself is a brand new word for the businesses that start on their own with limited resources initially in minor headcount and temporary offices.
We can narrate this to the stories of two great software tycoons, namely, “Bill Gates” and “Steve Jobs”, who started small with their startup and accelerated it to a rocket speed in establishing their business monopolies. A startup is based on innovations in a product that speaks for itself, but the layout work must gain traction in sales in its promotional marketing activities.
In this internet-driven tech-savvy society with speeds of 4G and more, we have giant social networking sites such as Facebook, Twitter, Instagram, LinkedIn, Snapchat and more, having record-breaking daily visitors count in millions. What makes them unique is the Web 2.0 standards that ease the whole process of personal digital assistance enabled likes, shares and downloads. You can also market yourself through YouTube, the second most visited search engine.
These are single-page applications with more focus on videos posted by online visitors viewed globally, in seconds, in diverse demographics. Now, many small and medium enterprises, together with multinational corporations, are shifting their focus to online inbound marketing as a major chunk of their overall marketing strategies.
Marketing professionals and tech experts are streamlining their online branding by generating quality animated and educational videos that one can share on various social media platforms. Instagram paid to advertise is one such example where you can post the product videos of your startup to gain a customer base of different age brackets.
Here, the role of a social media influencer cannot be ignored, as they are at par with the growth hackers, who can generate hundreds and thousands of likes, shares and views with a single video. It’s interesting to market yourself through YouTube and become YouTubers, the new norm of a startup solopreneur.
Now, you can ease the whole process of video creation in a 10 minutes time frame with intuitive video software available online. It is extremely quick on Windows and Mac, with more than 2000 preinstalled templates and plenty of tutorials. Startups can leverage the power of videos in 5 beautiful ways to boost sales figures all year round. Here are the five tactics that can promise a high conversion rate of the posted video.
1. Harnessing YouTube channels
The elements of informational content backed by proper graphic illustration, including all the product details with charts, data and infographics, can lead to a good conversion click-through rate. It demands the creativity of the content producers to research numerous ways to generate videos.
2. Use Live Video facility to streamline shoot and upload time
Live video is one of the trending phenomena that enables the person to broadcast himself/herself live via smartphones, tablets and laptops, within the community of online social media contacts. Live media streams are also the craze amongst news channels that are the experts in content generation for the worldwide audience. So, when media outlets are banking on Live streams, why not include this as the top priority for your product promotions. Besides Facebook, Instagram, and TikTok, Snapchat can also be considered the best medium for online video promotions.
3. Tech-savvy customers believe more in product reviews
Product reviews are one of the primary works that present the pros and cons of the product in the form of videos. It’s like having a first-hand opinion of the product online via video, as it strengthens customers’ beliefs in the product with full-fledged features explained in layman terms. Online product review videos involve unboxing the products with step-by-step instructions, and it’s like the product description manuals of traditional marketing, which come shipped with the products.
Besides product description, online video content can be focused on the business services of the startup, giving a brief description layout of startup clients and onshore-offshore domestic and international tie-ups. The product description can be divided into DIY solutions, displaying its functions and features with an added call to action for visiting the website’s landing pages and mobile apps.
4. Team up with local bloggers, growth hackers and social influencers
Creating a video based on the 360-degree view of the complete life cycle implementation of the product straight from the production house to the supply chain management system can add value to the audience. In addition, when bloggers and social influencers give their valuable feedback, remarks, and ratings to the product, it opens up the chances of direct selling and leads generation in minutes.
Taking an example of food chain systems such as restaurants, if they start their online video marketing on Pinterest and Instagram, they can capture the online audience’s attention who can like, share, and download the videos instantly. Thus, social media marketing power gives a kick start to the marketing campaigns of newly launched startup products and services.
5. Short video testimonials for credibility
We are accustomed to seeing text-based testimonials of customer reviews favored by the Google My Business page. But what if we can replace them with short videos based on a satisfied customer base? Yes, it will add credibility to the product’s popularity, which can otherwise only be gained by traditional print and media promotions. It’s good to have testimonials posted by customers. Still, if this is not available and you create the video, make sure to have a good script with a tinge of humor to the video-based testimonial.
Proving to be indispensable software for companies and individuals, the topics of these product videos can be made attractive with the hard work of the startups’ research and development marketing team. They invest heavily to hire a dedicated team of video editors, creators, and curators who team up with UX/UI graphic designers to create niche videos and can also leverage the benefits of these softwares with niche experience in developing quality videos.