Apple, British Airways, and even the University of California have branding teams. However, what many don’t realize is that the mom-and-pop store down the street, with lines around the block, may also use branding agencies for small businesses. These CEOs understand that to increase their value in the marketplace and attract new clients that resonate with their message – they need a solid brand.
Why is Branding Important for Small Businesses?
The world has gone digital which evens the playing field a bit for small businesses to compete with massive conglomerates. With an expertly-crafted brand, a simple Google search can catch the eye of potential leads just as easily as those with current name recognition.
Consumers place value on principles, stances, and the connection between themselves and the companies they choose to do business with – not the size of the organization. Growing support for local and small businesses is apparent globally – and branding for small businesses puts them in the race.
What is Small Business Branding?
Successful companies don’t just provide a product or service – they provide an experience. They offer a way for consumers to write their own story and partner with an organization that relates to their lives, needs, wants, and dreams through the acquisition of their products and services.
The Walt Disney Company is a global brand that patrons young and not-so-young adore. It started with one man and a dream to provide happiness to the world – and that’s just what Walt Disney and his brother Roy did. From a small apartment to a multi-billion dollar brand – the Disney brothers’ small business used their brand of making dreams come true to harness the power of the entertainment market.
That’s an example of what a powerful brand can do for a start-up or a regional organization. A branding for small businesses can transform their digital presence into one that consumers yearn to support – locally and globally.
The combination of extensive market research, inventive brainstorming, commercial understanding of your specific industry, and a visual representation that speaks to the vibe of the company reaches consumers on a different level. When those elements converge with a strong message and a brand story – there are endless possibilities. That’s exactly what an effective branding agency and its winning designs can provide to their small business clients.
Understanding what a small business branding agency is, leaves local company owners wondering – Why is branding important?
7 Benefits of Hiring a Small Business Branding Agency
While there are numerous reasons to hire a small business branding agency, there are seven that top the list to position your company in a place where you begin seeing results that may have been absent without a robust brand.
Improve Company Recognition
Instant company recognition is powerful and when achieved through an expert branding strategy, your small business could be just as identifiable – which leads to greater customer counts and increased loyalty via repeat clients.
Create Trust and Credibility
Brands that do their homework conduct extensive research, preparation, thoughtful designs, and necessary iterations before launch. They nail their messaging to create trust among their target market and credibility within the industry.
The higher the sales numbers, the more patrons trust your product, service, and brand through positive testimonials – and when the customer count skyrockets, industry legitimacy ensues. Credibility lies in numbers and award-winning branding for small businesses.
Support your Marketing and Advertising Strategies
Marketing and advertising are essential for launching new offerings, but marketing without a brand is not a long-term growth strategy. It’s not enough to have a great product and flashy visuals. That item can be purchased by retailers or service providers across the globe. Success lies in the combo of well-researched and tested branding strategies with tactical marketing.
Attract New Customers
When your company story inspires customers through well-examined data, the integration of target market demographics, visual components, and empowering copy, customers take notice – and customers begin flocking to your company’s products and services. They resonate with your brand due to the extensive preparation during the brainstorming and design phases. It attracts new clients from your target market (and possibly crosses over to related markets).
Differentiate Your Business from the Competition
Unknown, brandless cafes, for example, may use a picture of a hot cup of coffee in their brown, boring logo but when the company takes strides to branch out, be different, and tell a story that customers can relate to, potential patrons become intrigued by what makes your company different. Chances are, they’ll come inside and find out for themselves. That’s the power of brand differentiation.
Build an Emotional Connection
Tell your company story. Be vulnerable with what your company stands for. Build an emotional connection with your clients through your branding. It’s not just pretty graphics on a social media post, it’s who your company is. When potential clients instantly connect, feel drawn in, and are inspired to take action… you’ve achieved a few of the goals of professional branding.
Inspire your Employees
A company cannot function without the people who transform day-to-day tasks into profit margins. When employees can get behind your brand and what it relays to clientele, they are more apt to have pride in their work which equates to higher productivity and satisfied customers that keep returning.
Benefits of a Branding Agency for Small Businesses
Not only does your customer count rise, but your industry legitimacy also ascends when expertly researched, winning designs become a cornerstone of your brand preparation with a branding agency for small businesses. These companies often enjoy consistency and resiliency within the market ebb and flow when implementing a dynamic branding solution. They remain relevant and distinguishable in their fields – and prove the authenticity that clients are searching for with a small business branding agency.
Building branding for your small business is no easy feat and many of those business owners are swamped with managing their business from the bottom up. They may not have time to research, develop, implement and launch branding solutions for their small business so they look to hire experts in the field with ample experience and a portfolio that has produced results.
The moral of the story – if you’re going to do it, be sure it’s done right and that may mean investing in your brand through an award-winning branding agency.