Apple’s electric car project, known as Project Titan, has faced delays and changes in direction since its inception in 2015. Initially aiming for a fully autonomous vehicle without a steering wheel, the project’s ambitions have been scaled back. Under the leadership of Apple VP Kevin Lynch since 2021, the company now targets a 2028 release date for its first vehicle. The car is expected to offer limited autonomy features, similar to Tesla’s Autopilot system, requiring drivers to remain attentive and ready to take control.
This represents a Level 2+ system, a departure from the original goal of achieving Level 4 autonomy. The revised approach allows Apple to align with current industry standards and potentially upgrade the system through software updates. Despite concerns about the car’s level of innovation, the project is expected to move forward under Lynch’s leadership. Some employees, however, reportedly view the project as a “me-too product.”