Dreamworks Co-Founder Envisions Predicts 90% AI Artist Replacement

Jeffrey Katzenberg predicts a significant impact of AI on the animation industry, foreseeing that around 90 percent of animation artists may be replaced by artificial intelligence. He emphasized the profound influence of emerging technologies on media, entertainment, and creation, with AI being a focal point in contract negotiations with writers and actors.

Katzenberg, co-founder of DreamWorks SKG, highlighted the transformative potential of AI as a creative tool, comparing it to a new paintbrush or camera. He anticipates AI’s disruptive and commoditized nature, envisioning a future where a fraction of the artists currently required will suffice, emphasizing the continued importance of individual creativity in prompting AI.