Roku Explores Showing Ads Over Anything On Your TV

Roku TV sets are known for displaying ads, primarily on Roku’s home and menu screens, screensavers, and first-party video channels. However, the company is considering expanding ad placement to devices connected via HDMI, according to a patent application. This system would analyze paused content and display relevant ads over it, potentially including cable boxes, game consoles, and other streaming devices.

While the patent doesn’t guarantee implementation, Roku is motivated to increase ad revenue and leverage user data for advertisers. The feasibility and reception of this feature remain uncertain, but it aligns with Roku’s strategy to capitalize on the growing streaming TV advertising market. However, it’s unclear if existing Roku TVs could support this feature without hardware upgrades.