US Broadband Providers Now Required to Display Consumer Labels

Starting today, US home Internet and mobile broadband providers are required to display consumer labels with details on prices, speeds, and data allowances. This nationwide initiative by the Federal Communications Commission aims to enhance transparency and aid consumers in making informed decisions. Providers with over 100,000 subscribers must comply immediately, while others have until October 10, 2024. The labels must include pricing information, speed details, data caps, and links to additional resources such as discounts and privacy policies.

The FCC’s move follows a 2021 law mandating broadband label rules and approval of the rules in November 2022 after an Office of Management and Budget review. Despite initial industry resistance, major ISPs like Comcast, AT&T, Verizon, T-Mobile, and Charter Spectrum are already displaying the required labels. Additionally, the FCC is working on TV price rules to ensure transparent pricing for video services.