2019 Best Tech Startups in Madison

The Tech Tribune staff has compiled the very best tech startups in Madison, Wisconsin. In doing our research, we considered several factors including but not limited to:

  1. Revenue potential
  2. Leadership team
  3. Brand/product traction
  4. Competitive landscape

Additionally, all companies must be independent (unacquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

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1. EatStreet


Founded: 2010

Also honored in:

“Invented in 2010 by three undergrad juniors in between midterms and term papers, EatStreet was built to be the smartest shortcut to the food you crave. Based in Madison, WI, EatStreet is the largest independent food ordering service in the United States offering food delivery and takeout from over 15,000 restaurants in over 250 cities. Hungry for more details?”

2. Nordic Consulting Partners Inc.

Nordic Consulting Partners Inc.

Founded: 2010

“We are healthcare consultants with deep roots in health IT. We partner with provider organizations to improve the health of their patients and business through solutions that drive the highest performance from their people and technology. With 800 expert consultants, Nordic can tailor a range of EHR, ERP, and strategic solutions to meet client needs, offering planning, implementation, partner integration (M&A, extensions), clinical optimization, revenue cycle transformation, population health, data & analytics, and application managed services. Nordic is the top firm mentioned by clients for true partnership in the KLAS report Healthcare Consulting and Services 2018 and leads all consulting firms in delivering excellence in the KLAS report HIT Assessment & Strategic Planning 2018.”

3. HealthMyne


Founded: 2013

Also honored in:

“The HealthMyne Quantitative Imaging Decision Support (QIDS)® software platform and its Rapid Precise Metrics (RPM)™ functionality transform multiple clinical decision support workflows by combining quantitative imaging metrics with relevant patient information. These workflows include: automatic tumor staging*, RT dose overlays, specialized patient-centric reporting, cancer screening programs, incidental findings management, clinical trials process streamlining, and precision medicine initiatives. All of these gains advance the Point of Care Oncology mission to detect cancer as early as possible, enhancing the probability of treating it successfully and meeting the goals of delivering consistent, high-quality care in line with the Quadruple Aim.”

4. Fetch Rewards

Fetch Rewards

Founded: 2013

Also honored in:

“Fetch is a mobile shopping platform that connects shoppers, grocers and brands, through two mobile shopping applications. Fetch Rewards is a receipt scanning rewards app that gives everyday shoppers an easier way to save, and brands a view into their shoppers 360 degree shopping habits to help create lasting loyalty. Shop Fetch offers a smarter way to shop in-store, providing more information, more convenience, more savings, and more fun along the way. Mobile shopping is here, and Fetch is the most trusted and tested third party solution available. If you’re interested in partnering, get in touch at [email protected].”

5. healthfinch


Founded: 2011

Also honored in:

“Founded in 2011, healthfinch’s mission is to transform healthcare delivery by automating what can be automated, delegating what can be delegated and simplifying the rest. Its Charlie Practice Automation Platform integrates seamlessly with Allscripts, Epic, and athena EMRs to automate the prescription refill request workflow, assist in pre-visit planning, and identify care gaps.

healthfinch is headquartered in Madison, Wisconsin and has 40 staff (and growing), all of whom are dedicated to building solutions to healthcare’s biggest challenges: inefficient workflows, physician and staff burnout, and delivering consistent, quality patient care.”

6. Redox


Founded: 2014

Also honored in:

“Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox’s cloud-based platform is vendor and standards agnostic and enables the secure and efficient exchange of healthcare data. This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare.”

7. Murfie


Founded: 2010

“Murfie is an end-to-end collection management platform providing music lovers worldwide unprecedented access and control over their music collections. Murfie provides digitization, cloud storage and lossless high-fidelity playback on all premium audio hardware platforms.”

8. Understory


Founded: 2012

Also honored in:

“Understory—named for the area in a rainforest beneath the forest canopy—detects rain, hail, wind and other weather events directly at the earth’s surface, where the risk to life and property is greatest. While traditional, radar-enabled weather centers collect data by analyzing conditions observed in the atmosphere, Understory’s “ground-truth”-based detection is a marked enhancement in both resolution and fidelity, providing real time datasets and graphical views of the movement and intensity of weather events, which leads to better insight and early detection of risks.”

9. Datica


Founded: 2013

Also honored in:

“Datica makes digital health in the cloud a reality. Customers across healthcare trust Datica to address their compliance and interoperability needs.”

10. Kiio


Founded: 2011

“Kiio is a digital therapeutics company focused on changing the paradigm for musculoskeletal care. Evidence-based, personalized, and consumer-centric, Kiio for Low Back Pain significantly reduces pain, opioid use, and medical costs, leading to improved quality of life for the individual and improved productivity and lower cost for the employer and health plan. Kiio works with both health plans and employers, providing a cost-effective, easy-to-implement solution tailored to the needs of our partners.”