Genevieve Swenson, FNP-C of Nice

An exclusive Tech Tribune Q&A with Genevieve Swenson (co-founder and COO) of Nice, which was honored in our:
Tell us the origin story of Nice – what problem were you trying to solve and why?

Healthcare is something that everyone will need at some point in their lives. However, there is a vast difference between the quality of healthcare and the atmosphere in which you receive that care. Nice was founded in order to create a place where people feel safe, comfortable, and well cared for no matter where they are in their health and wellness journey. In addition to that, working in healthcare is stressful. Nice is intended to be the best place for clinicians to practice, reducing their stress, and freeing up their mindspace to focus fully on the patient in front of them.

What was the biggest hurdle you encountered in your journey?

My family took a leap of faith having me leave an established practice and start Nice. Any money we had initially went to supplies and paying our employees. This meant less pay and even no pay at times for the founders. Hurdles that have continued often involve dealing with the many, many regulations that we have had to work through with our legal team to practice in multiple states.

What does the future hold for Nice?

We will continue to bring our innovative model of integrated primary care to as many patients across the country as we can. Internally, we’ll continue to focus on ways to make Nice an even more amazing place for our team to work through logistics, technology, and a laser focus on what’s important to our team members.

What are your thoughts on the local tech startup scene in Minneapolis?

The local tech startup scene continues to grow and get more press in Minneapolis. We are showing the country that we can innovate and produce with the best.

What’s your best advice for aspiring entrepreneurs?

Choose a co-founder or two. But, when you do, make sure that your co-founders not only complement your style, but also bring strong skill sets to other areas that you may be lacking in. Planning is important, but don’t get so caught up in designing and creating your business plan that you never take that first step and actually get started. Find a mentor or two.


For more exclusive interviews, see our full Profile of a Founder series