- Revenue potential
- Leadership team
- Brand/product traction
- Competitive landscape
Additionally, all companies must be independent (unacquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.
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“Money is not only a leading life stressor for individuals, but a major source of tension in 88% of young adults’ relationships. Facing palpable financial pressure and anxiety about the future, 15 million millennial and Generation Z couples demand a radical, new approach to financial wellness or else risk financial instability and relationship failure.
Existing solutions (books, blogs, personal advice, money management apps) have critical limitations. Most address financial wellness through the lense of money management. Enriched Couples’ founders see the problem differently: this is a psychological and social problem. (Budgets don’t cause divorce, right? Conflict does.)
The Enriched Couples platform is automated and interactive; employs proven behavioral science techniques to promote and maintain change; and, is designed specifically for couples. Enriched Couples offers an original way to help this diverse cohort of couples establish and maintain healthy financial partnerships.”