The Tech Tribune staff has compiled the very best tech startups in Royal Oak, Michigan. In doing our research, we considered several factors including but not limited to:

1. Revenue potential
2. Leadership team
3. Brand/product traction
4. Competitive landscape

Additionally, all companies must be independent (unacquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

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CARROT

Founded: 2014

“With a unique focus on personalized fitness and its patented blend of technologies, CARROT Wellness promises to change the role smart phones play in incentivizing people to lead more active lifestyles.

When it comes to workplace wellness, arbitrary “one-size-fits-all”​ fitness goals make about as much sense as handing out “one-size-fits-all”​ t-shirts to employees. That’s why the CARROT Health & Wellness program, using its proprietary algorithm, features a personalized “Activity Goal” that gives each participant daily, customized targets to help ensure long-term engagement and success.”