Andrea Denaro of Nexa3D

February 4, 2021 thetechtribune

An exclusive Tech Tribune Q&A with Andrea Denaro (co-founder and CMO) of Nexa3D, which was honored in our:

Tell us the origin story of Nexa3D – what problem were you trying to solve and why?

I’m an expert in the customer experience industry, with more than 20 years experience within a variety of industries. In 2016, I met the other co-founders who were fascinated by fast growing 3D printing technologies. Joining our expertise, we converged on the idea that the full experience of 3D printing should be drastically improved to spread the diffusion and adoption of additive manufacturing. Companies like Formlabs were opening new waves of democratization, but the real barrier was speed, as it can enable new adoption models, new ways of working, and a completely new business model. Think about the mobile phone vs the iPhone, or broadband versus narrowband. When these innovations arrived on the market, nobody would have imagined the kind of disruption they activated. That was our aim – to change the game and bring disruption to additive manufacturing.

What was the biggest hurdle you encountered in your journey?

Generally speaking, we had to face many difficulties, but probably the first one was how to deal with investor expectation and R&D timing and costs. Strong guidance and leadership from our CEO Avi Reichental was key. From the beginning, we have been a very agile company, with a strong focus on key priorities with immediate reactiveness and adaptation to new scenarios

What does the future hold for Nexa3D?

We are just at the beginning of our journey – we aim to be the leader in our industry. We will focus on the vertical sector to bring focused disruption and we will soon open our technologies to a much larger audience.

What are your thoughts on the local tech startup scene in Ventura?

Ventura is our home. We started the company in Italy but immediately moved here thanks to the great job done by XponentialWorks. Not only did we enter a fantastic family of companies, but we also find Ventura to be the perfect mix between quality of life, effective services, and great talents! We definitely feel part of this community, and we are excited to build our story here.

What’s your best advice for aspiring entrepreneurs?

My first advice is to be focused and reactive. What really matters in your future? It is pretty common to be distracted by daily problems and immediate emergencies. You have to deal with these, keeping in mind what is important and what is not. Your people are your family. Build your future together. And don’t be afraid to share your success with others – leveraging partnerships is key to accelerating your growth.